Engagement matters not just to audiences, but also to contributors and advertisers
In today’s digital media environment, audience engagement matters.
For modern media companies that might seem like a given. But it wasn’t always the case. Back when readers got newspapers delivered to their doorstep and bought their favorite magazines from the newsstand, advertisers might have looked at subscription or sales numbers to determine where they should spend their dollars, and editors got a sense of how content connected by the number of letters they received. But that was where “engagement” mended. The model as a whole was one-sided: the job was to deliver the news, and once it was delivered that job was done.
Today, the rise of digital publishing has changed consumption habits, and with that, reader expectations and loyalties have evolved as well. Readers are more likely to travel from site to site, searching out the content that best connects with them – and when it does, they want a way to contribute to the discussion underway.
They want a conversation, and smart media companies know the importance of providing them with exactly that. But it’s how they go about doing so that will truly set them apart.
In this free report from our friends at Viafoura, learn Four Ways Engagement Matters, and How to Make It Work For You.
- Learn the value of audience engagement in today’s digital media environment, and the different ways modern audiences engage.
- How can engagement strategy help you build out your business goals?
- What can the right engagement tools do to facilitate audience interactions and build a more loyal onsite community?
Our clients Viafoura power more than 1.5 Billion interactions across 350 Million active users! Learn more about engagement here.
Watch the explainer video Now Creative Group produced for Viafoura below: