What an Effective Logo can do for you and your business
It’s true – an effective, well-designed logo is key for a successful business, especially in industries where there are a great number of competitors. A logo can help build loyalty toward your business or organization, and helps people choose you. Despite this, there are countless businesses and organizations that have not yet focused these significant benefits – are you one of them?
As described on business planning website Bplans, Wayne Stuetz, founder of a landscaping business, shares that “a great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner.”
Here are some ways that a great visual identity will help your organization succeed – business, non-profit or otherwise! A great logo will:
Make a positive first impression
Gain attention of new customers
Stand out from your competition
Customers will become loyal
Professionalism helps you earn trust
How can your logo actually work for you? Business owner Tina Zoltan shares what her company’s logo offers its potential customers: “People see our professional logo, and see that we’re here from year to year, and that builds trust. If we can send the message of professionalism through our logo, a lot of the work is done for us.”
Do you have an existing logo? You can review its effectiveness by answering a few simple questions (as posed by Dylan Mazeika). Ask yourself, does your logo:
Communicate your message?
Differentiate you from competitors?
Foster a lasting, favorable impression?
Foster customer loyalty?
If your logo or visual identity as a whole lacks in any of the areas mentioned, it would be worthwhile to consider a refresh or re-design.