Visual identity for new Greek-Canadian arts organization
Hellenic Canadian Arts Council is an organization representing the Greek community in Canada, with a goal to bring leadership, support and energy to every part of the Canadian Hellenic arts scene.
As an emerging organization focussing on the arts, their visual identity was a key element in launching the council. HCAC promotes that the arts have a unique ability to bridge cultures, inspiring positive transformation in individual lives and entire communities.
The HCAC logo exemplifies the spirit, values and ideals of the proud Hellenic culture. The colours chosen are refreshing and are based on Mediterranean roots. The logo’s organic shape and lines represent the aesthetic of the many Hellenic fine art pieces, as well as the flowing waterfront terrain of Greece.
The typeface is a simple, crisp sans-serif to contrast the logo’s organic shape and cater toward their vast audience through networking in all fields of endeavor (ranging from business, law, medicine, arts, science, education and government).
These variations have been created, and ultimately a main logo will be chosen from this selection.