Updates & Tips

Latest Resources, Projects and News from Now

Now Creative Group acquired by King Street Media, launches Now Impact Studio

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who have been collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media.  The company […]

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Inclusivity is not a trend

Inclusivity is not a trend — it’s imperative This year is the time for marketers to accelerate their efforts around diversity and inclusion — we can’t take our foot off the gas pedal. Inclusivity requires a proactive approach, rather than a reactive one. Companies and marketing teams must go beyond the structured DE&I training courses […]

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Marketing in a Changing World: Strategies and Advice from Marketers

Marketing strategies have had to adapt fast or fail in the latter half of 2020.  COVID-19 lockdowns have been lifted and reinstated as health concerns ebb and flow.  Whether your business is looking to grow or rebuild during this time, the team at Now Creative Group can help you refine your marketing strategy to reflect an understanding of the current […]

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Why Content Marketing Goes Beyond Marketing Today

Content marketing is now much more than just a marketing tactic in 2020 Daniel Francavilla, Now Creative Group’s founder and lead strategist, shares thoughts on the quickly evolving role of content and its role in marketing Why is it time to talk about content marketing, yet again? Because in 2020, content isn’t just marketing. In many cases, content […]

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Restarting Your Marketing to End 2020 Strong

By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]

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The Future of Men’s Health: Virtual consultations and prescriptions from ON MEN

ON MEN brings men’s health and wellness to the forefront with the launch of online telehealth services offering virtual consultations with licensed physicians and online prescription subscription services, giving men the opportunity to address their health concerns in the privacy and comfort of their own homes. Putting the doctor in your pocket Ontario-based men’s health […]

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Selling Direct to Consumer: The Benefits of DTC

Compared to the rest of the market, growth leaders are 19% more inclined to take control of the end-to-end customer experience by manufacturing and selling their own product lines, a burgeoning business model known as direct-to-consumer (DTC) e-commerce. DTC brands are revolutionizing the retail industry by disrupting traditional supply chains. To clarify, the “direct to […]

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