The Art of Logo Design
Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.
Using a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types.
From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world.
When does a logo really work? When does it become timeless? What should a logo express?
Watch The Art of Logo Design, a 6-minute video with insights into the logo design history, process and what makes a strong logo today.
Off Book is a PBS web series that explores cutting-edge art, internet culture, and the people that create it.