Uncovering water stories in communities across Canada with The Great Waters Challenge

Animation promoting an online participative game for Canadian youth to uncover water stories in their communities and share with a broader audience The Great Waters Challenge is designed to showcase the deep connection that lies between our water and our identity as Canadians — from indigenous traditional knowledge to western practices. Throughout the process, Waterlution […]

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Turning Your Passion into a Business

After spending a decade as an AdWords Evangelist at Google, Frederick Vallaeys decided to turn his passion and experience into a small business by launching Optmyzr. He is also a partner at SalesX, a Bayer search marketing group. “It wasn’t that I left Google to start Optmyzr. It was that I sort of knew I […]

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Why Explainer Videos are Perfect for Startups

It is well-known today that using video in general is a very effective way to make an impact, leaving a memorable impression on your target audience and customer bases. Where explainer videos differ from other forms of video marketing, however, is that they demonstrate the purpose of your product or service in an informative and engaging […]

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Best Practices for Video Creative on Facebook

In the year that video ads have been running on Facebook, we’ve watched video become an important and powerful medium for both people and businesses. In fact, Nielsen recently measured over 300 video campaigns and found that 73% of them had a significant lift in ad recall, and the average lift between test and control […]

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Shaping the future of real estate with TheRedPin One

One Client, One Brokerage, One Commission Buying and selling a home is typically considered two separate transactions, with two separate commissions. Toronto’s innovative brokerage TheRedPin found a way to eliminate one. We worked with TheRedPin team to help launch TheRedPin One, communicating the concept through an animated online video and TV spot. As home prices in the […]

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How Crowdfunding Campaigns benefit from Video

Raising awareness with Crowdfunding video Crowdfunding is the perfect way to raise awareness of a product while successfully building a network of supporters, but with millions of projects being promoted online, how can a person or team stand out from the crowd? The answer is video. Crowdfunding is when entrepreneurs make pitches to the public to try […]

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Video showcasing innovative technology education for the next generation of creators

As a part of Toronto’s startup and tech community, Now Creative Group was asked to bring BrainStation’s new brand personality to life, through video. BrainStation is a team of innovators and coders who have come together to help share their knowledge of technology with the world. Now Creative Group and BrainStation collaborated to create a […]

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Daniel Francavilla, Nathan Blair, Abid Virani

Now Creative Group welcomes Hope in the Fight Productions

Now Creative Group has expanded its Media and Production capabilities in acquiring a stake in Hope in the Fight Productions Ltd. Hope in the Fight Productions specializes in video, audio and media for non-profit and charitable organizations. The company’s strategy in making effective digital media productions involves working alongside organizations to best understand their goals and […]

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Why Video is so important to your business

The most effective way to promote and present your organization Great products and services matter, but stories are what connect people with businesses and brands. Video is an engaging way to show off an organizations’s personality, people, culture, and customers. Video helps humanize a business and is one of the easiest ways to add interactivity to […]

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