How Vanhawks is Disrupting Urban Transportation

As cities become rife with congested streets and overburdened public transportation, one startup equips commuters with the technology to make cycling safer and more readily accessible. Vanhawks is a Toronto-based hardware company focused on reshaping the urban commute. The Vanhawks Valour is the first step towards the cycling revolution. Its sensors, navigation and security features […]

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Why Explainer Videos are Perfect for Startups

It is well-known today that using video in general is a very effective way to make an impact, leaving a memorable impression on your target audience and customer bases. Where explainer videos differ from other forms of video marketing, however, is that they demonstrate the purpose of your product or service in an informative and engaging […]

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Audio freedom with Alto Earbuds

Music is the most powerful form of sound — it taps into our emotional state. If you are passionate about music, ALTO has created a product to help give you the world’s best listening experience in a simple and elegant format. This Toronto-based startup launched its first crowdfunding campaign on September 1. Now Creative Group […]

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4 Tips for Owners and Founders

Advice for Small Business Owners and Startup Founders Having a terrific idea for a business is only the beginning. Getting that idea from the “drawing board” to production is going to be a long and challenging journey. The good news is that there are many resources and experienced folks standing by to help in your endeavor. […]

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Relationship Between Brands and Customers Determine a Startup’s Value Proposition

A product’s value proposition is a statement of the functional, emotional and self-expressive benefits delivered by the brand that provide value to the target customer. It consists of several key components: What you offer and how you offer it to target customers What type of value or benefit is associated with your offering (for example, cost savings, time savings, revenue […]

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How Many Startups Actually Fail

8 out of 10 statistics are totally made up By Paul Jarvis “According to a study done by Bloomberg, eight out of 10 small businesses will fail within the first 18 months.” The only problem is that this study done by Bloomberg doesn’t exist. Or at least, isn’t public anywhere on the Internet. Or referenced […]

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Introducing Specialized Service Offerings “Start Now” and “Your Marketing Team”

Now Creative Group is starting 2015 by adding 2 new lines of service offerings: Start Now and Your Marketing Team. Catering to the unique needs of startups and entrepreneurs, StartupSuccess.ca helps to support entrepreneurs and small businesses build and present their brand; and YourMarketingTeam.ca is Now Creative Group’s dedicated creative and marketing services for medium-sized businesses. Introducing Start Now […]

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Why Now is the Single Best Time to Start a Company

Billionaire VC Jim Breyer to Young Entrepreneurs: There has never been a better time to start a company and drum up the big money. Jim Breyer and two Forbes 30 Under 30 honorees – Peter Boyce II, cofounder at Rough Draft Ventures and Josh Kushner, managing partner at Thrive Capital — revealed the keys to get venture capital funding […]

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Why New Businesses Need Marketing from the Start

Startups often assume marketing is only necessary once they’re established with a high turnover, but it should be part of their business from the beginning Scott Knox, Marketing Agencies Association Few businesses would think twice about getting financial advice – but many still think they can muddle through doing the marketing themselves. But the two […]

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