What started off as a music-based video app for Gen Z is now seeing brands hopping in on the trends — and seeing some serious results. TikTok is a social media platform with over 1.5 billion downloads and more than 500 million active monthly users. If you’re still wondering what it is, TikTok includes 15-60-second user-recorded videos that […]
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Creating videos in Landscape, Square and Portrait mode can get confusing with so many popular platforms and devices used today. Which format works best for you and your audience? Read on to learn where each format to consider. Let’s look at the facts The vast majority of Facebook’s 1.74 billion users operate Facebook from their mobile […]
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By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
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The Optimal Scheduling Tool Along with timely replies and live updates, Team Now often recommends having base content that you schedule in advance, to keep a consistent online presence while you are running your business or organization. There are many tools, sites and apps you can use to schedule tweets, for example, but deciding on the best times to post […]
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As part of the Culture Days festivities on September 25, the Brampton Entrepreneur Centre is offering a free social media training seminar to individuals looking to understand how to effectively use Social Media, presented by Now Creative Group. The workshops will take place in the City Hall West Tower at 41 George St. in Brampton. […]
Read More ›In the year that video ads have been running on Facebook, we’ve watched video become an important and powerful medium for both people and businesses. In fact, Nielsen recently measured over 300 video campaigns and found that 73% of them had a significant lift in ad recall, and the average lift between test and control […]
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Having an online presence is not a luxury, it’s a necessity — regardless of what kind of business you own. With the rise of mobile and wearable devices, the Internet is infiltrating every corner of the world. Consumers expect every business to not only have a website but several social media accounts and a mobile presence. […]
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Establishing connections, producing relevant content, and reaching your key audiences where they interact. Creating a brand: the idea that the mission of your company is about more than just selling a product or service. Through the expansion and maintenance of your networks, you can turn your company, idea, or project into a brand that develops […]
Read More ›The world of Social Media is changing every day. Here are 17 new, useful Social Media Statistics. 27% of total US internet time is spent on social networking sites. 15% of total US mobile internet time is spent on social networking sites. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or […]
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Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be looking at when gauging the success of your social media strategy. Active Participation A quick snapshot of any social media campaign is to look at the number of users who […]
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