3 Small Business Marketing Myths Debunked

Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels:  Awareness, which is how you would let your customers identify your […]

Read More

Are Canadian Small Businesses Growing?

Regardless of whether a business is seeking to make it past the start-up phase, satisfy a major increase in demand for its products and services, or strengthen its competitive position, growth is a vital step in the development of a small or medium-sized enterprise (SME). How many Canadian small and medium-sized businesses are pursuing growth in […]

Read More

4 Tips for Owners and Founders

Advice for Small Business Owners and Startup Founders Having a terrific idea for a business is only the beginning. Getting that idea from the “drawing board” to production is going to be a long and challenging journey. The good news is that there are many resources and experienced folks standing by to help in your endeavor. […]

Read More

Why New Businesses Need Marketing from the Start

Startups often assume marketing is only necessary once they’re established with a high turnover, but it should be part of their business from the beginning Scott Knox, Marketing Agencies Association Few businesses would think twice about getting financial advice – but many still think they can muddle through doing the marketing themselves. But the two […]

Read More

Why Brands are important to small businesses

By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]

Read More

Why you should care more about design

If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]

Read More

5 Reasons to Work from a Coffee Shop

Whether you normally work from home, have your own office in a corporate environment, share an office or work out of a co-working space, here are a few reasons to consider working from a coffee shop. Five reasons to work from a coffee shop, cafe or library: Change of Environment Stimulates Creativity Fewer Distractions from […]

Read More