The COVID-19 pandemic has proven to be as much of a financial crisis as it is a health one, significantly affecting Canadian small businesses and threatening the livelihoods of owners, their families, and their employees. Yet despite the challenges, countless owners have rallied and pivoted their businesses to survive against all odds. TELUS recently launched […]
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Small businesses are important to the economic and social fabric of our society, and we all play a part in their survival. While the need to help the independent business community is obvious, the benefits of shopping small extend beyond times of crisis. We are all social distancing, which means our dollars are not flowing into […]
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The 40th edition of BDC Small Business Week, being held coast to coast from October 20 to 26, will bring together entrepreneurs at hundreds of events across the country to learn and network with their peers. As part of this, Now Creative Group has partnered with Soho Innovation Lab to host Founder Stories in Toronto on October […]
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Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels: Awareness, which is how you would let your customers identify your […]
Read More ›Regardless of whether a business is seeking to make it past the start-up phase, satisfy a major increase in demand for its products and services, or strengthen its competitive position, growth is a vital step in the development of a small or medium-sized enterprise (SME). How many Canadian small and medium-sized businesses are pursuing growth in […]
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Discover Your Personal Brand Conference on August 12-13 The fourth annual Discover Your Personal Brand Conference (#DYPB16) is a game-changing day and a half where you can learn from thought leaders and industry experts as they share their expertise on personal branding and the tools they used to master it. Attendees will walk away with practical […]
Read More ›Advice for Small Business Owners and Startup Founders Having a terrific idea for a business is only the beginning. Getting that idea from the “drawing board” to production is going to be a long and challenging journey. The good news is that there are many resources and experienced folks standing by to help in your endeavor. […]
Read More ›Startups often assume marketing is only necessary once they’re established with a high turnover, but it should be part of their business from the beginning Scott Knox, Marketing Agencies Association Few businesses would think twice about getting financial advice – but many still think they can muddle through doing the marketing themselves. But the two […]
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By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]
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If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]
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