Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels: Awareness, which is how you would let your customers identify your […]
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Discover Your Personal Brand Conference on August 12-13 The fourth annual Discover Your Personal Brand Conference (#DYPB16) is a game-changing day and a half where you can learn from thought leaders and industry experts as they share their expertise on personal branding and the tools they used to master it. Attendees will walk away with practical […]
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By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]
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If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]
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Whether you normally work from home, have your own office in a corporate environment, share an office or work out of a co-working space, here are a few reasons to consider working from a coffee shop. Five reasons to work from a coffee shop, cafe or library: Change of Environment Stimulates Creativity Fewer Distractions from […]
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