Designing for Citizens

Now Creative Group partners with Design for Citizens Through Design for Citizens, the Now team will serve as the creative direction and visual design arm to create clear, custom visuals that clarify public policies and social services for disadvantaged groups, beginning in Ottawa and expanding to Toronto and beyond. Design for Citizens works closely with clients and consults the users of the information […]

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Designing from the Bottom Up: Grassroots Growth Report

In this report designed by Now Creative Group, The Grassroots Growth Project has used a number of research approaches to construct a glimpse into the state of volunteer-run non-profits with small budgets across Ontario, in an effort to highlight their achievements and learn how Volunteer Toronto can best help them increase their impact through volunteer […]

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What is Social Purpose Business?

For most of history, ventures were founded upon one of two business models: A commercial enterprise would be established to maximize financial returns, or a not-for-profit or charity would be created to maximize social and environmental returns. However, over time, the way companies do business has  transformed. With growing social awareness among consumers, a greater […]

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