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Restarting Your Marketing to End 2020 Strong

By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]

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Breathe easy with masks that give back: Introducing Maskwell

Protective masks, positive impact Now Creative Group is excited to announce the launch of Maskwell, in collaboration with our friends at PureFilters. Maskwell builds re-usable masks that feature high-efficiency replaceable filters to help keep you healthy during uncertain times. Because Maskwell believes that we all have a role to play in addressing the global pandemic, every […]

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3 Small Business Marketing Myths Debunked

Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels:  Awareness, which is how you would let your customers identify your […]

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How to Brand a Product

Whether it is your first-ever product or the latest in a long product line, each product needs a branding approach that expresses what it does and who it is for. Here are four key things to consider when branding a product. Choose a great name Names matter, and it is challenging to change them after […]

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How to Make the Most of your Marketing Budget

By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars?  How will you boost your revenue and blow your […]

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Engagement Metrics: Why Yours Don’t Make Sense

Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]

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Why Marketing Needs to Embrace the Digital Machine

It is no secret that the rapid rise of digital and social content online has forced nearly every company at some point, to think of themselves as a technology company. As a recent article in the Harvard Business Review highlights, despite having a new arsenal of digital weapons, marketers are still struggling to adapt and leverage technology to […]

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How to Find New Clients and Users with Marketing

By Chelsei Henderson Finding new clients and keeping existing clients happy is the lifeblood of any business. But actually finding new clients can seem like shouting into a void or being stuck in first gear. It’s a difficult, uphill battle. Luckily, we are about to show you a few marketing hacks to help you shift into high gear and […]

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Storytelling, Branding and Marketing Workshops for Youth-Led Grassroots Initiatives

 Training for Young Leaders running Grassroots Youth-led Initiatives: Knowledge Exchange Meetups Hosted by FYI CORE (For Youth Initiative’s Centre for Organizational Resilience), KEM (Knowledge Exchange Meetups) provide an interactive and participatory learning and networking opportunity for young leaders and allies who are interested in building knowledge of non-profit organizational development and managerial skills. Through a series of monthly workshops, young […]

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