In a rapidly evolving world, what are some things to consider when it comes to marketing and content for your brand? The team at Now recommends looking into these 4 tactics and trends for the coming year. Branding that Speaks to the Times No one appreciates a tone-deaf ad, and now more than ever, it’s […]
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As the unexpected and challenging year of 2020 comes to a close, companies and organizations of all sizes are looking at the year ahead. Leaders know that change will continue to occur when it comes to what is effective in marketing their brands in 2021. Now has outlined a list of 5 trends in marketing […]
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By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]
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Protective masks, positive impact Now Creative Group is excited to announce the launch of Maskwell, in collaboration with our friends at PureFilters. Maskwell builds re-usable masks that feature high-efficiency replaceable filters to help keep you healthy during uncertain times. Because Maskwell believes that we all have a role to play in addressing the global pandemic, every […]
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Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels: Awareness, which is how you would let your customers identify your […]
Read More ›Whether it is your first-ever product or the latest in a long product line, each product needs a branding approach that expresses what it does and who it is for. Here are four key things to consider when branding a product. Choose a great name Names matter, and it is challenging to change them after […]
Read More ›Every product is released for a reason – it’s the ones that have a clear story and customer benefit that really stand the test of time. When you launch and market a new product, it can be tempting to brag about its shiny new features. And why not? Your team has created something that will […]
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By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
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Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]
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It is no secret that the rapid rise of digital and social content online has forced nearly every company at some point, to think of themselves as a technology company. As a recent article in the Harvard Business Review highlights, despite having a new arsenal of digital weapons, marketers are still struggling to adapt and leverage technology to […]
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