Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels: Awareness, which is how you would let your customers identify your […]
Read More ›Whether it is your first-ever product or the latest in a long product line, each product needs a branding approach that expresses what it does and who it is for. Here are four key things to consider when branding a product. Choose a great name Names matter, and it is challenging to change them after […]
Read More ›Every product is released for a reason – it’s the ones that have a clear story and customer benefit that really stand the test of time. When you launch and market a new product, it can be tempting to brag about its shiny new features. And why not? Your team has created something that will […]
Read More ›
By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
Read More ›
Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]
Read More ›
It is no secret that the rapid rise of digital and social content online has forced nearly every company at some point, to think of themselves as a technology company. As a recent article in the Harvard Business Review highlights, despite having a new arsenal of digital weapons, marketers are still struggling to adapt and leverage technology to […]
Read More ›By Chelsei Henderson Finding new clients and keeping existing clients happy is the lifeblood of any business. But actually finding new clients can seem like shouting into a void or being stuck in first gear. It’s a difficult, uphill battle. Luckily, we are about to show you a few marketing hacks to help you shift into high gear and […]
Read More ›
Training for Young Leaders running Grassroots Youth-led Initiatives: Knowledge Exchange Meetups Hosted by FYI CORE (For Youth Initiative’s Centre for Organizational Resilience), KEM (Knowledge Exchange Meetups) provide an interactive and participatory learning and networking opportunity for young leaders and allies who are interested in building knowledge of non-profit organizational development and managerial skills. Through a series of monthly workshops, young […]
Read More ›By the Canada Business Network “I can get this elsewhere, why buy from you?” What would you answer if you were asked this question? It is important to know and describe what sets you apart from your competitors. Matching or lowering your price may not be an option or be beneficial for your small business. But knowing […]
Read More ›Startups often assume marketing is only necessary once they’re established with a high turnover, but it should be part of their business from the beginning Scott Knox, Marketing Agencies Association Few businesses would think twice about getting financial advice – but many still think they can muddle through doing the marketing themselves. But the two […]
Read More ›