Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels: Awareness, which is how you would let your customers identify your […]
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By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
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Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]
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It is no secret that the rapid rise of digital and social content online has forced nearly every company at some point, to think of themselves as a technology company. As a recent article in the Harvard Business Review highlights, despite having a new arsenal of digital weapons, marketers are still struggling to adapt and leverage technology to […]
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Training for Young Leaders running Grassroots Youth-led Initiatives: Knowledge Exchange Meetups Hosted by FYI CORE (For Youth Initiative’s Centre for Organizational Resilience), KEM (Knowledge Exchange Meetups) provide an interactive and participatory learning and networking opportunity for young leaders and allies who are interested in building knowledge of non-profit organizational development and managerial skills. Through a series of monthly workshops, young […]
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Imagine this scenario – you wander through a bookstore and find a novel with a very appealing cover and title. It looks like it’s going to be a great read. However, inside all the pages are blank. There is no story. This is not a lesson in “judging a book by its cover” but instead […]
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Determining the success of a social media campaign comes down to an issue of metrics. The following are the top three metrics you should be looking at when gauging the success of your social media strategy. Active Participation A quick snapshot of any social media campaign is to look at the number of users who […]
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More than half of all small businesses fail to make it to their fourth birthday. On paper, the odds are stacked against you, but it’s a good thing that the winners and losers of business aren’t predetermined. With the power of the Internet, you have a tremendous marketing machine at your fingertips, but it’s one […]
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If you are looking for Graphic Design, Website Design, Branding or Social Media Management, Marketing, Video/Photography, Communications and Advertising services, you are in the right place. Our Now Digital Network also provides Web Hosting, SEO, Online Computer Backup, Online Accounting services and more. Serving the Greater Toronto Area, including the Peel Region (Brampton, Mississauga, Caledon) and beyond, launching […]
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