In a rapidly evolving world, what are some things to consider when it comes to marketing and content for your brand? The team at Now recommends looking into these 4 tactics and trends for the coming year. Branding that Speaks to the Times No one appreciates a tone-deaf ad, and now more than ever, it’s […]
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As the unexpected and challenging year of 2020 comes to a close, companies and organizations of all sizes are looking at the year ahead. Leaders know that change will continue to occur when it comes to what is effective in marketing their brands in 2021. Now has outlined a list of 5 trends in marketing […]
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By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]
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The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant […]
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Myth 1: Marketing is advertising. Advertising is one part of marketing. It reinforces your marketing strategy. Marketing is aligning a specific offer for a specific target group.Advertising is about bringing attention to the offer. While we’re here, within advertising alone, there are 3 channels: Awareness, which is how you would let your customers identify your […]
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