Tag Engagement | Now Creative Group

August 19, 2018 by Now Creative Group

What is Engagement Worth?

Engagement matters not just to audiences, but also to contributors and advertisers In today’s digital media environment, audience engagement matters. For modern media companies that might seem like a given. But it wasn’t always the case. Back when readers got newspapers delivered to their doorstep and bought their favorite magazines from the newsstand, advertisers might […]

Engagement Metrics: Why Yours Don’t Make Sense

Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]

Is your organization Digitally Engaged?

Do you consider your business or organization to be “digitally engaged”? Many experts have determined that having a strong digital presence and community is key to success for both businesses and non-profit organizations of any size. To determine if your organization is digitally engaged, you can calculate your EQ (Engagement Quotient). The questions below are […]