Marketing strategies have had to adapt fast or fail in the latter half of 2020. COVID-19 lockdowns have been lifted and reinstated as health concerns ebb and flow. Whether your business is looking to grow or rebuild during this time, the team at Now Creative Group can help you refine your marketing strategy to reflect an understanding of the current […]
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By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]
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In the midst of this global pandemic, staying positive has now become more important than ever before. Though the challenges and fear that surrounds this public health crisis has impacted us all, it has also shown us the inspiring acts of kindness from people all around the world. In addition to the everyday Canadians who […]
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Nonprofits and charities are facing a significant challenge as they strive to maintain connections to their audiences during a time of fear, information overload and short attention spans. At the same time, nonprofits are trusted leaders in their communities and especially now, need to connect to their supporters and audiences. Many organizations have taken a […]
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Our free guide for creatives Now Creative Group is fueled by our community of creatives and change-makers who inspire us every day. We were blown away by some of the amazing ways that creatives and freelancers in our community and all over the world are staying creative and innovating during these trying times. We know […]
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Protective masks, positive impact Now Creative Group is excited to announce the launch of Maskwell, in collaboration with our friends at PureFilters. Maskwell builds re-usable masks that feature high-efficiency replaceable filters to help keep you healthy during uncertain times. Because Maskwell believes that we all have a role to play in addressing the global pandemic, every […]
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Effective Communication Practices and How to Showcase Impact During COVID-19 Webinar | Tuesday, April 28 @ 2 PM As an organization leader, staff or volunteer, are you wondering what to post online right now, and how to communicate with your stakeholders? We know that things have changed very quickly, but there are some key guidelines […]
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The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant […]
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Small businesses are important to the economic and social fabric of our society, and we all play a part in their survival. While the need to help the independent business community is obvious, the benefits of shopping small extend beyond times of crisis. We are all social distancing, which means our dollars are not flowing into […]
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During the first week that many companies (including ours) went fully remote to help slow the coronavirus pandemic, Now Creative Group announced supports for businesses and non-profits (available here). Communicating to customers during this time is different, so below are three steps for how to guide and communicate to your customers during COVID-19. By Nathan […]
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