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COVID-19

September 8, 2020  by

Restarting Your Marketing to End 2020 Strong

By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]

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in Tips
May 31, 2020  by

Tips for Nonprofit and Charity Communications During COVID-19

Nonprofits and charities are facing a significant challenge as they strive to maintain connections to their audiences during a time of fear, information overload and short attention spans. At the same time, nonprofits are trusted leaders in their communities and especially now, need to connect to their supporters and audiences. Many organizations have taken a […]

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in Resources / Tips
April 26, 2020  by

Breathe easy with masks that give back: Introducing Maskwell

Protective masks, positive impact Now Creative Group is excited to announce the launch of Maskwell, in collaboration with our friends at PureFilters. Maskwell builds re-usable masks that feature high-efficiency replaceable filters to help keep you healthy during uncertain times. Because Maskwell believes that we all have a role to play in addressing the global pandemic, every […]

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in News / Projects
April 15, 2020  by

Webinar for Nonprofits: What every organization should know about communicating during the pandemic

Effective Communication Practices and How to Showcase Impact During COVID-19 Webinar | Tuesday, April 28 @ 2 PM As an organization leader, staff or volunteer, are you wondering what to post online right now, and how to communicate with your stakeholders? We know that things have changed very quickly, but there are some key guidelines […]

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in Resources
April 14, 2020  by

How should brands speak to consumers in the age of COVID-19?

The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant […]

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in Resources
March 22, 2020  by

3 Steps for Guiding and Communicating to Customers during COVID-19

During the first week that many companies (including ours) went fully remote to help slow the coronavirus pandemic, Now Creative Group announced supports for businesses and non-profits (available here). Communicating to customers during this time is different, so below are three steps for how to guide and communicate to your customers during COVID-19. By Nathan […]

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in Resources / Tips