Podcast listening is on the rise, but discovering new, relevant shows easily continues to be a challenge. One very effective, yet often underutilized way to get your podcast in front of new potential listeners is by promoting to other podcast listeners. Cross-promotion can help podcasts expand the marketing reach of their content. Leveraging other audiences […]
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What started off as a music-based video app for Gen Z is now seeing brands hopping in on the trends — and seeing some serious results. TikTok is a social media platform with over 1.5 billion downloads and more than 500 million active monthly users. If you’re still wondering what it is, TikTok includes 15-60-second user-recorded videos that […]
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By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
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Generating Great Content to Grow Your Business Crafting content that delivers value will help attract the right customers to your business. Learn how in this introductory session, covering: The importance of building trust, loyalty and relationships online How to choose which social media channels are right for you What is SEO, CPP, Content Marketing, SMM […]
Read More ›By Chelsei Henderson Finding new clients and keeping existing clients happy is the lifeblood of any business. But actually finding new clients can seem like shouting into a void or being stuck in first gear. It’s a difficult, uphill battle. Luckily, we are about to show you a few marketing hacks to help you shift into high gear and […]
Read More ›Casandra Campbell, Shopify marketing team member, freelancer, and founder of her own beer company shares tips on Content Strategy. The interview was conducted by Scott Summerhayes of Project: SPACES. How do you approach competing with all the other content out there? It has to be the best in some way if you want to be successful. But being the […]
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Imagine this scenario – you wander through a bookstore and find a novel with a very appealing cover and title. It looks like it’s going to be a great read. However, inside all the pages are blank. There is no story. This is not a lesson in “judging a book by its cover” but instead […]
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It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” […]
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