Content Marketing

How to Make the Most of your Marketing Budget

By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars?  How will you boost your revenue and blow your […]

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How to Find New Clients and Users with Marketing

By Chelsei Henderson Finding new clients and keeping existing clients happy is the lifeblood of any business. But actually finding new clients can seem like shouting into a void or being stuck in first gear. It’s a difficult, uphill battle. Luckily, we are about to show you a few marketing hacks to help you shift into high gear and […]

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How to Create a Content Strategy for a Startup

Casandra Campbell, Shopify marketing team member, freelancer, and founder of her own beer company shares tips on Content Strategy. The interview was conducted by Scott Summerhayes of Project: SPACES. How do you approach competing with all the other content out there? It has to be the best in some way if you want to be successful. But being the […]

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Content Marketing: How it can help your Business

It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” […]

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