Who are the most effective advocates of your brand? The answer may surprise you. Your sales team, management and partners are all certainly valuable, but there’s one group that brings a different kind of trust to your brand: your customers. Your customer’s voice – mainly in the form of reviews – is a valuable and […]
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By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
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If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]
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The most effective way to promote and present your organization Great products and services matter, but stories are what connect people with businesses and brands. Video is an engaging way to show off an organizations’s personality, people, culture, and customers. Video helps humanize a business and is one of the easiest ways to add interactivity to […]
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It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” […]
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Whether you normally work from home, have your own office in a corporate environment, share an office or work out of a co-working space, here are a few reasons to consider working from a coffee shop. Five reasons to work from a coffee shop, cafe or library: Change of Environment Stimulates Creativity Fewer Distractions from […]
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More than half of all small businesses fail to make it to their fourth birthday. On paper, the odds are stacked against you, but it’s a good thing that the winners and losers of business aren’t predetermined. With the power of the Internet, you have a tremendous marketing machine at your fingertips, but it’s one […]
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It’s true – an effective, well-designed logo is key for a successful business, especially in industries where there are a great number of competitors. A logo can help build loyalty toward your business or organization, and helps people choose you. Despite this, there are countless businesses and organizations that have not yet focused these significant benefits […]
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Do you consider your business or organization to be “digitally engaged”? Many experts have determined that having a strong digital presence and community is key to success for both businesses and non-profit organizations of any size. To determine if your organization is digitally engaged, you can calculate your EQ (Engagement Quotient). The questions below are […]
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Better design can add value to your businesses, according to research conducted by the Design Council in the UK (which is equally applicable to businesses in Canada). Below are a few points on how design can truly benefit your business or organization (as stated by the Design Council): Businesses that see design as integral don’t need to […]
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