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How to Make the Most of your Marketing Budget

By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars?  How will you boost your revenue and blow your […]

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Why you should care more about design

If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]

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Why Video is so important to your business

The most effective way to promote and present your organization Great products and services matter, but stories are what connect people with businesses and brands. Video is an engaging way to show off an organizations’s personality, people, culture, and customers. Video helps humanize a business and is one of the easiest ways to add interactivity to […]

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Content Marketing: How it can help your Business

It’s no mystery that the most effective marketing strategies include information consumers need — as opposed to irrelevant noise being screamed at them in a radio, TV or Internet ad — and a call to action. Though traditional advertisements will always be with us, social media have ushered in the gilded era of “content marketing,” […]

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5 Reasons to Work from a Coffee Shop

Whether you normally work from home, have your own office in a corporate environment, share an office or work out of a co-working space, here are a few reasons to consider working from a coffee shop. Five reasons to work from a coffee shop, cafe or library: Change of Environment Stimulates Creativity Fewer Distractions from […]

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How design adds value to your business

Better design can add value to your businesses, according to research conducted by the Design Council in the UK (which is equally applicable to businesses in Canada). Below are a few points on how design can truly benefit your business or organization (as stated by the Design Council): Businesses that see design as integral don’t need to […]

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