Driving Innovation: Branding Toronto’s Newest Startup Incubator/Accelerator

Hitting the streets of Downtown Toronto this winter is Soho Innovation Lab, an investor-backed accelerator and coworking space looking for kickass companies who want to build and grow, all while working in a collaborative environment. The premium quality, well-equipped space will foster an environment of entrepreneurship and innovation in Toronto’s flourishing tech and startup ecosystem. […]

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How to Brand a Product

Whether it is your first-ever product or the latest in a long product line, each product needs a branding approach that expresses what it does and who it is for. Here are four key things to consider when branding a product. Choose a great name Names matter, and it is challenging to change them after […]

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Storytelling, Branding and Marketing Workshops for Youth-Led Grassroots Initiatives

 Training for Young Leaders running Grassroots Youth-led Initiatives: Knowledge Exchange Meetups Hosted by FYI CORE (For Youth Initiative’s Centre for Organizational Resilience), KEM (Knowledge Exchange Meetups) provide an interactive and participatory learning and networking opportunity for young leaders and allies who are interested in building knowledge of non-profit organizational development and managerial skills. Through a series of monthly workshops, young […]

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