Driving Innovation: Branding Toronto’s Newest Startup Incubator/Accelerator

Hitting the streets of Downtown Toronto this winter is Soho Innovation Lab, an investor-backed accelerator and coworking space looking for kickass companies who want to build and grow, all while working in a collaborative environment. The premium quality, well-equipped space will foster an environment of entrepreneurship and innovation in Toronto’s flourishing tech and startup ecosystem. […]

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Storytelling, Branding and Marketing Workshops for Youth-Led Grassroots Initiatives

 Training for Young Leaders running Grassroots Youth-led Initiatives: Knowledge Exchange Meetups Hosted by FYI CORE (For Youth Initiative’s Centre for Organizational Resilience), KEM (Knowledge Exchange Meetups) provide an interactive and participatory learning and networking opportunity for young leaders and allies who are interested in building knowledge of non-profit organizational development and managerial skills. Through a series of monthly workshops, young […]

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Why Brands are important to small businesses

By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]

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Team Ignite: Building a brand for healthy entrepreneurs

By Dave Anderson Branding a group of passionate, health-conscious entrepreneurs. Dave Anderson, Founder of Team Ignite, shares his experiences working with Now Creative Group on building and launching is brand. Team Ignite was looking for a website to direct potential partners to that would clearly outline the vision, mission, values and specifics offerings of the team. We […]

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