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How to Make the Most of your Marketing Budget

By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars?  How will you boost your revenue and blow your […]

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Why Brands are important to small businesses

By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]

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Why You Could Need a Major Re-Brand

Re-branding is everywhere – from new logos for major corporations to both traditional and modern educational institutions, to telecommunications companies. Your organization may be in need of a major re-brand if the points below are true. You are constantly apologizing for your website No one in your company – not even the founder – can tell you what […]

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