Connecting Brands with Online Influencers
Influencer Marketing is simply the action of promoting and selling products or services through people (influencers) who have the capacity to have an effect on the character of a brand.
Influencers can drive sales far more effectively than traditional advertising, and at Now, we make getting started simple. You do not need to be a massive company to use influencers as in the days of major celebrity endorsements in ads (Pepsi using Michael Jackson, Britney Spears, Beyonce and more).
We’ve worked with individual entrepreneurs to storefront franchises to use bloggers, YouTubers, Instagram influencers and more to get their brand or product seen.
Team Now takes away the work involved in an influencer campaign. Our services include:
- Sourcing, selecting and contacting individual influencers that fit your brand/demographic
- Coordinating Photo & Video Shoots (including Photo/Video Production)
- Reporting and measuring performance of all posts and exposure
- Social Media Management and Content Strategy
- Writing and editing messaging (captions, blog posts and more)
- Recommended rates and pricing for influencers
Ask the Influencers
Now Creative Group invited some Toronto influencers to our studio to talk about their experiences and share advice.
Why Influencer Marketing?
Here are a few of the many reasons to help explain why you should consider influencer marketing (from Entrepreneur.com):
Reason 1: Traditional ads are becoming ineffective.
Advertisements stick out like a sore thumb these days and consumers are now using software to flat-out prevent ads from being displayed, with 26% of desktop users and 15% of mobile consumers using blockers to remove ads from publishers’ websites.
Reason 2: Brands are spending more on influencer marketing.
59% of marketers will increased influencer marketing budgets in 2016. New brands are adding to this every day.
Reason 3: Influencer marketing is native.
92% of consumers trusting recommendations from individuals over brands (even if they don’t know them). Native advertising tends to perform better than traditional ads, but influencer marketing can be even more effective because it’s a familiar face presenting the content.
Reason 4: The return on investment (ROI) generated can be amazing.
Influencer content generates ROI that is 11 times greater than traditional digital campaigns (Case study from Nielsen Catalina Solutions and TapInfluence). A study also showed that influencer campaigns earn $6.85 for every $1 spent.
Reason 5: Your offer is placed where your target audience is most-active.
74% of consumers using social media to make purchase decisions, and influencers are used to place your offer in front of your target audience on social media, the most active environment.
Is influencer marketing it right for you?
If you are running paid social media ads on Facebook and Instagram, you can likely already attest to the effectiveness of social media advertising. Now you can take that success and magnify it with content that is more natural and organic.
See it in action! Examples of our work
Now Creative Group’s work with influencers includes crowdfunding campaigns, product launches, events and more.
Featuring: Kimberly Moffit, Joelle Anello, Slyvia Jade & Tee
Client: MirraMirra (iPhone case with a mirror)