The video was distributed by The Score, the official Toronto Raptors social media accounts, and more with hundreds of thousands of views.
The project was conceptualized and executed in only 3 days, and began with the surprise ticket reveal at Now Creative Group downtown Toronto.
Below is the process video, followed by embedded social content of the full video.
Behind the Scenes: Our Process
Surprising a Raptors Fan on His 10th Birthday
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