Preparing for The New Entertainment Economy

The entertainment industry has changed forever. Gone are the days of Traditional vs New Media, Brands, Agencies, Talent and Broadcasters are now operating in a new ecosystem. A convergence of platforms, content and technologies have ushered media into a new era of co-operation over competition, storytelling over advertising and audience over everything.

nextMEDIA is Canada’s leading digital media conference and networking event focused on the creation, distribution, and monetization of digital media content and technology. It connects interactive and online producers, creators, distributors, and marketers and facilitates meetings connecting key players in the media industry and beyond.

Now Creative Group will be live-tweeting and posting to Instagram Stories throughout the 2-day conference on November 9 and 10, 2016 from The Westin Harbour Castle in Toronto.

There will be a wide range of valuable topics including Brands as Video Storytellers, Live Streaming, Measuring Success in the New Entertainment Economy, a Digital Futures case study and much more.

nextMEDIA is also host to the renowned Digi Awards, a culmination of a nationwide competition highlighting Canada’s most successful digital media companies and creators. With a history that spans a decade, the Digi Awards features an amazing mix of established digital media leaders and emerging players.


The event’s Executive Producer and Host for 2016 is Amber Mac. She started her digital technology career at Razorfish in San Francisco during the dot-com boom. Since then, Amber has been at the forefront of the social media and branded content revolution. After writing her bestselling digital marketing business book, Canadian Business Magazine called Amber the country’s top expert on how to build a brand. She is also a well-known television host, speaker, and writer. Amber’s companies have worked on digital content series and marketing strategies for some of North America’s leading brands, including Xbox, Ford, Delta Airlines, and PayPal.

Join us for a full 2 days of programming featuring Case studies, keynotes, and session discussions exploring everything from content creation, policy, how-to’s and how-not-to’s. Tickets are available at nextmedianow.com.

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