Toronto Raptors: Trufan Experience
During the 2019 NBA Finals, Now produced a video for Trufan and the Toronto Raptors to capture the experience of a superfan being given free tickets to Game 1 of the finals in Toronto.
The video was distributed by The Score, the official Toronto Raptors social media accounts, and more with hundreds of thousands of views.
The project was conceptualized and executed in only 3 days, and began with the surprise ticket reveal at Now Creative Group downtown Toronto.
Below is the process video, followed by embedded social content of the full video.
Behind the Scenes: Our Process
Surprising a Raptors Fan on His 10th Birthday
— Toronto Raptors (@Raptors) June 3, 2019