Maskwell builds re-usable masks that feature high-efficiency replaceable filters to help keep you healthy during uncertain times. Because Maskwell believes that we all have a role to play in addressing the global pandemic, every purchase includes a donation to provide personal protection equipment to frontline workers in need.

Now designed the Maskwell visual identity and voice to represent the brand’s values of being informative, community-minded, design-focused with simplicity, transparency and quality at the forefront. Now developed a simple visual icon and typography-based approach, rather than technical product-focused content and photography.

The Maskwell Story