Panasonic celebrates 20 years of Toughbook

Now Creative Group produces Video for Panasonic Canada's Toughbook Brand

Two decades of working in floods, flames and far-out places

Panasonic has committed to building a trusted solution that is relied upon everyday in the efforts to enrich mobile workers across Canada.

This year, Toughbook is celebrating 20 years of mobile computing leadership. The original rugged laptop still leads the pack in rugged mobility. Toughbook helps you work when it’s wet, dry, blazing or bone chilling.

Now Creative Group produced this video for Panasonic Canada as a thank you to the users of Toughbook.

“Aspiring to greatness means having access to the right tools and the best technology to get things done. The demands of the job are ever changing and being prepared for the unexpected is a necessity. This is why we spend so much time and effort designing, building and testing the Toughbook line. Planning and building for a tomorrow that has yet to come is how we innovate.”

For this national video, Now Creative Group showcased the typical customers of Toughbook — those in the front lines and those working to keep communities safe all across Canada.

Panasonic Toughbook mobile computers and Toughpad tablets are designed to handle almost any situation-from business-rugged computers that withstand bangs, bumps and spillage, to fully-rugged that can survive extreme conditions, such as drops up to six feet, rain, oil, pressure, dust and extraordinary swings in temperature.

Panasonic has a long track record of investing heavily in research and development of high quality materials, innovative technologies and highly sophisticated, vertically integrated manufacturing facilities. By coupling these investments with a rigorous testing process, Panasonic continues to achieve legendary status for durable, reliable mobile computers.

“Celebrating our 20th Anniversary of the Toughbook Brand is a huge milestone for Panasonic. This celebration represents customer loyalty, dedication of our partner ecosystem and our employees’ endless commitment to providing the best rugged product the market has to offer. Thank you to all of you, I look forward to the next 20 years together.”

— Hiro Sakamoto, Managing Officer of Business Mobile, Panasonic Corporation



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