IGTV 101 Workshop

Creating Vertical Video Content for Instagram

Introducing IGTV 101: A Workshop on Vertical Video and Creating Content for Instagram

With nearly a billion monthly active users, Instagram is one of the most popular social networks and its growth and engagement show no sign of slowing down — it is worth investing in your presence. In the next 3 years, mobile video is expected to account for 78% of total mobile traffic.

That is why Now Creative Group is offering a limited enrolment experience to get your personal brand or business started with vertical video.

Learn about the Instagram platform including Stories and IGTV features and most importantly, Now’s Creative Director will share strategies and recommendations on how you can use this to build your brand and step up your content marketing game.

The team will even help you plan, film and launch your own episode. (Additional cost on for same-day edit below).

Get expert advice, strategies, skills and a taste of your own content all in one session.

Get onboard early with this new feature and movement.

Walk away with:

  • Tips on how to adapt your current content and brand (personal or business) and when to post
  • Benefits of Vertical Video and Details on Ideal Format, Length, Sizing and more IGTV
  • Inspiration and Examples of Effective and Creative Content, and What Not to Do
  • Creative Direction and Content Strategy direction for your very own IGTV Series
  • Filmed Footage Sample for Your Video (Editing also Available)

Will you join Toronto’s first-ever workshop of this kind?


Cost: $99/person
(Only 10 spots available)
Editing add-on: $69
(Same-day edit of your video)
All prices subject to HST.
Online payment available below.

Pricing will go up significantly for future editions of this offering, so secure your spot.


New Dates Coming Soon

Location: Downtown Toronto
(Other dates and times available, please email or DM @nowcreates)

Select a Simple Offering
Your Email Address


What is IGTV and where does it fit in?

“The new platform is an amalgamation of concepts seen elsewhere – videos are shown vertically and fullscreen (like Snapchat or Instagram Stories), and brands or users host them on their own channels (similar to YouTube). Videos can be anywhere from 15 seconds to 1 hour in length and can be shared over a direct message, favourited or commented on like a regular Instagram post.”

Why Vertical Video?

“Mobile users are especially engaged when it comes to video content, and keeping that in mind, IGTV has been designed entirely for the mobile experience. While 16×9 aspect ratio videos remain popular on YouTube, and square videos still command high engagement rates on Facebook, neither fully take advantage of the full resolution of seemingly ever-growing smartphone screens. IGTV changes all this. It will be the first major platform to natively support full-screen, vertical mobile videos with significant running times – going up to as much as an hour!” — Wochit

Join Us.


Secure your spot now.

Select a Simple Offering

Awesome Promotional Partners

Do you know the best size to make your videos? Depending where you post, more often than not it will be vertical. We’re here to help you step up your content and social media game. Join us at this exclusive workshop: IGTV 101 Workshop Tuesday, July 24 Downtown Toronto Signup at the link in our profile nowcreativegroup.com/igtv101 – ?? This here is a square version, you’ll see the vertical version full screen by watching our latest IGTV episode on our profile. We’ll show you how to make multiple variations of videos, too) – – – Discounts available for students of all kinds! @ocaduniversity @guelphhumber @humberdcom @ryerson_u @uoft @uwstratford – – We’re excited to be brining more resources and courses to the ecosystem! @TorontoStarts @startuphereto @oceinnovation @bramptonbec @dypbto @toronto_entrepreneurs @upsidefoundation @communitech @dmzsandbox @csitoronto @ryersondmz – – – – #LinkedInLocal #NowCreativeGroup #StartupToronto #StartupHereTO #VerticalVideo #LinkedInTOMeetup #TOIC2018 #Toronto #ContentMarketing

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