How to Get Started on YouTube and Create Quality Content

YouTube Toronto Panel Tips

These days, making your own channel and creating content is incredibly easy. You only need a few things. A camera, a computer, and yourself. Granted there are a few more things you need to have, which we’ll discuss below, but those are really the only things you’ll need to actually start your channel.

Find out what interests you, and go for it.

In order to create interesting content that people will want to watch, find out what interests you. If you just throw out content that’s popular but you have zero interest in, it’ll just look like something you’ve forced to get the views. Then again, some people on YouTube do that and that’s how their channel grows, but they always end up unhappy about what they’re doing and/or people will know that they’re faking their interest. Knowing your interests, and working with it will benefit not only you but your channel as well.

Create as much as you can, and put it out there.

Creating as much content as you can is important when you want to start a career on YouTube. But having the means to do it can be difficult and some people get dissuaded because it can be potentially costly. If you have the passion for it, it becomes easier. Use what you have, even if they aren’t the best quality items, and make it work. Not everyone starts with high tech equipment or items. Just look at the success of people who DIY to turn thrift store goods or old items into brand new ones. Or people doing unboxings using the camera on their phone. Even quality of the camera on phones and the microphone on earphones are just as good as some high-end equipment. Starting off small will encourage you to work harder.

Consistency is key.

Being consistent on any social media platform is incredibly important. If you post consistently, there’s more of a chance of people watching what you’re putting out there. If you’re familiar with YouTube, you’ll have noticed by now that your favourite YouTuber’s will post on certain days. The “New videos every Wednesday and Friday!” sort of thing. It’s very similar to how your favourite TV shows come out on certain days of the week. This allows your viewers to appreciate that you’re putting content out there regularly as opposed to sporadically. People love consistency. If you have a set schedule of when you’re going to post, your viewers will know to go to your channel on those days. This is the case with YouTube. It will help you manage your channel easier so that you can have that consistency every YouTuber strives for.

Time management is essential.

Dedicate time to film and edit your stuff. Period. Some people struggle with this in the beginning. It’s so important to give yourself time to film and edit your content. Otherwise, you’ll become discouraged when you’re constantly editing at all hours of the morning and losing a ton of sleep in the process. Giving yourself time to film on one day, and then edit on another day will help with time management and allow you to become consistent.

Be Yourself.

It’s important to be yourself when you’re on camera. People can tell when you’re not. It’s okay being nervous, it happens to everyone. Jesse Driftwood had some great advice that night when he said, “Once it’s out there, all those fears of talking to a camera go away.” And it’s true. If you’re doing something/talking about something, you’ll forget you’re even talking to a camera. With that starting point, future videos will be even better and easier than before.


Our recap video is available on Now Creative Group’s YouTube channel.

Here is the livestream video of the YouTube panel, which is more in-depth and includes questions from the audience:


YouTuber Panel: Getting Started

YouTube Panel: Getting Started & Creator Money Myths

Posted by Now Creative Group on Tuesday, April 17, 2018


Thanks to Chris Lawrence for being a great host as well as Jesse Driftwood, Steve Daniel, Steven Van, Naomi Leanage, and Vanessa Giorgio for giving us their time as well as their tips and tricks for starting a successful YouTube/social media channel.


Written by Allison Lepage

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