How to Find New Clients and Users with Marketing
Finding new clients and keeping existing clients happy is the lifeblood of any business. But actually finding new clients can seem like shouting into a void or being stuck in first gear. It’s a difficult, uphill battle.
Luckily, we are about to show you a few marketing hacks to help you shift into high gear and starting earning what you know your business is worth.
Get Insanely Focused on Your Target Audience
The best way to reach the people who will be interested in your product or service is to create hyper-targeted buyer personas. Then, craft content that will impact them directly.
I’ve found it’s better to write things down, rather than just think about it. What is their name? Age? Gender? What do they care about? What do they hate? What are their pain points?
Here’s an example of a persona written for a company that sells yoga mats:
Lindsay Johnson, 28, female. She works full time, has an active social life and has money to spend. She researches every purchasing decision and will spend money for the best product. She doesn’t like her belongings to give her problems and isn’t afraid to leave bad reviews online. Lindsay leads a busy life and does yoga primarily at her house when she has free time. She needs a yoga mat that helps her relax, grips the floor and can handle sweaty workouts.
Now, everything that this yoga mat store does must keep Lindsay in mind and be directed at her.
Sometimes it even helps to describe them physically or find a stock photo to create an image of a person that you can keep in mind as you create content.
After all, your company doesn’t want to market to just anyone. You want to reach the right person and the right time in the right way.
In my experience, a strong buyer persona makes that possible.
Write In-Depth Blog Articles
Search engines and people both love in-depth blog articles as a content marketing strategy.
In-depth can be defined as considering multiple aspects, details or angles of the chosen topic. They’re also well researched, referenced and seem credible.
This isn’t just a suspicion, Google is a huge fan of longer articles. Research firm serpIQ analyzed the top 10 results for approximately 20,000 keywords and identified an important pattern: web pages with a high amount of content ranked higher. The average word count of the number one result was 2,416, with the 10th result being 2,032.
And your target audience will love them, too. (After all, Google serves results based on what the searches want and need.) Put in the time to create in-depth blog posts to rank highly so that new clients will find you.
Add a Content Upgrade to Each of Your Blog Posts
Content upgrades are a relatively new method of building email lists by leveraging the most popular content on your website.
Remember those in-depth blog posts you’ve been writing? You could make them even cooler by identifying a few high-traffic posts and see what type of similar content could be offered to supplement the free material. Add the opt-in form below the blog post, so when readers finish enjoying your free content they’ll be interested in exploring the new materials.
It’s pretty much like fishing, with free content as the bait and the content upgrade as the hook. And I guess the email address is the fish? The software is the fishing pole? This metaphor is falling apart. Let me make it up to you by sharing these content upgrade techniques from Pat Flynn of Smart Passive Income.
Make Awesome Connections on Twitter with Video Replies
It’s amazing that we’re all carrying around smartphones. These little devices can also double as an HD video camera, which make creating video for your business so much easier.
It’s amazing what taking a few seconds to send video replies to followers can do to foster a much deeper connection than a normal tweet. They’ll see your face, hear your voice and start feeling like they know you.
Answering questions, giving advice or just small talk can all be enhanced with video replies. Video replies only need to be a few seconds long to be effective at fostering connections that may lead to new clients.
Reach New Audiences Using Content Partnerships
Remember the hyper-targeted person you created earlier? Here’s one way it helps direct your decisions.
Content partnerships come in many forms, all of which are mutually beneficial. All companies and entities involved in the partnership stand to gain new followers, clients or receive free content for their online presence. A few common types of content partnerships include:
- Guest Blogging. One business provides an excellent piece of content that suits the target audience, the other business hosts it on their blog. Both businesses receive increased attention, and both businesses can even profit off the same lead if the partnership is chosen carefully.
- Webinars. Webinars are a perfect way to form close connections with your target market. You can team up with a complementary business to host a webinar about your industry. Either both business owners can speak, or one can handle most of the content and the other helps find viewers.
- Email Newsletters. It’s a basic partnership that provides you with the opportunity to share your ideas, services and perspective with the other business’ email list. And you can provide the same thing to them in exchange on your email list (and/or a percentage of the profits you gain from the promotion).
The end goal of every content partnership should be generate leads that can become new clients. Keep that as your focus when selecting potential businesses to approach.
Consistent Efforts Will Result in Increased Leads
Each of the marketing hacks mentioned above requires time, effort and dedication to see results.
You may not see a massive improvement after your first attempt. But putting regular time every day into marketing yourself and your business will certainly produce the results that you’re after.
The Now Creative Group team can help you with a strategy and execution of each of the above techniques. Reach out to us here.
Originally posted on the Freshbooks blog.