Designing for Dance: A New DAEI

A New D.A.E.I. is a brand new community dance hub in Brampton, dedicated to bridging the gap between dancers and the entertainment industry. The name is literally an acronym for “A New Dance Academy for the Entertainment Industry”. The academy was founded by celebrity dancer and choreographer Tré Armstrong, judge of CTV’s So You Think You Can Dance Canada and is operated by some highly motivated and enthusiastic individuals.

Starting off fresh, the A New D.A.E.I. team was looking for an online presence to showcase their offerings, which include Private Dance Instruction, Community-Based Dance Workshop, Seminars and Classes. With an existing logo and brand, the opportunity was in channelling users to a central website where all of the important details and online registration could be clearly displayed.

Immediately after the site launched, promotions took place for a major event: The Give Back, an annual free day of dance taking place on July 10 at Canada’s National Ballet School. Press coverage has been featured on the website here.

The website, which will be undergoing updates and additions, is live at www.anewdaei.com. All the best the launch of this exciting new community dance hub!

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