Have you ever wanted to launch a Crowdfunding Campaign on Indiegogo or Kickstarter? This event will give you a lot to consider, including tips and things to avoid.
With $34 Billion Dollars raised worldwide through Crowdfunding, it has become one of the most popular ways for individuals to raise money for a cause, project, or event.
Did you know that the average successful crowdfunding campaign raises is $7,000 and that the average crowdfunding campaign donation is $88? With the right crowdfunding platform, a designed campaign page, and strong sharing tools, many crowdfunding campaigns raise above and beyond their goal.
Learn from some experts at this free panel discussion. We’ll talk about some of the most and least successful campaigns and the tactics they used.
3 Crowdfunding Tips
Provided by Indiegogo
Start strong, finish strong
A strong trend Indiegogo found when analyzing 100,000 campaigns (not just ones that met their goals) is that 42% of funds are raised in the first and last 3 days of the campaign’s duration. You should take this into consideration when planning your overall crowdfunding marketing strategy – be prepared to start strong at launch, plan a mid-campaign strategy to maintain momentum and increase exposure and ramp up your efforts at the end of the campaign to finish strong.
Work with a team
The whole concept of crowdfunding is based on involving the crowd, so it makes sense that campaigners who work in teams raise over 3 times as many funds than campaigners that choose to work solo. Running a crowdfunding project takes a lot of time and effort, so having teammates there to support you and divvy up the work will lighten the load. You also have the chance to multiply your network once you combine all the networks of each individual team member. Different people have different perspectives and ideas, so working in a team will help you develop your idea and turn it into the best it can be.
Now Creative Group can also be an extension of your team, as we provide planning, marketing, and support services for your campaign.
Include a pitch video
Videos are some of the most popular forms of content on the internet today. They are an effective and engaging way of communicating with your audience, and you can get as creative as you want. Campaigns with a pitch video raise 4 times more funds than campaigns without one! Not only can you educate potential contributors on what your product, film or concept is all about, but you can establish a more personal connection with them. Updating your community with videos is also a great way to continue engaging with them after launch. Note: Uploading your video directly onto Facebook and/or Instagram will help it reach more people organically and drive awareness about your campaign.
Crowdfunding Panel Event in Toronto
Interested in learning more? Have questions about your own campaign? Want to hear about some examples?
Now Creative Group is hosting a panel discussion on Thursday, November 30, 2017, at our studio downtown Toronto.
About the Panelists
Khierstyn Ross is a crowdfunding launch specialist that’s helped entrepreneurs raise more than $2 Million through Indiegogo and Kickstarter. She is also the host of the Crowdfunding Uncut podcast, and founder of the Crowdfunding Product Launch Academy, a monthly membership, and support for product founders.
Jaimy Warner, MSc, is the Head of Social Media for North America with Crowd, a global creative communications agency. She’s also an ambassador for the National Crowdfunding Association of Canada, and the founder of The Social Smiths, a crowdfunding & social media education, management, and consulting company for creatives and small businesses. Jaimy’s book is The Science of Crowdfunding for Filmmakers.
More panelists will be announced on social media! Follow along @NowCreates.
Join us on November 30