Connecting a community with a unified identity for Scarborough Civic Action Network
The Scarborough Civic Action Network (part of Agincourt Community Services Association), which has been operating actively for over a decade, was looking to develop a logo and defined visual identity for the first time.
The organization is a network of agencies, community groups, and individuals working to improve the quality of life of Scarborough’s diverse and growing population through civic action. They raise awareness and speak out on issues that matter to Scarborough residents as citizens of Toronto, Ontario and Canada.
Despite the effectiveness of the Scarborough Civic Action Network (SCAN) in extending its reach throughout Scarborough and facilitating civic engagement over the past ten years, the organization did not have a logo to identify their work.
SCAN was looking for a logo that represented connecting people and ideas across Scarborough, and the positive growth and change that develops from these connections. They also wanted the logo to reflect that the civic engagement work undertaken in Scarborough has ripple effects throughout our communities, Scarborough and the City of Toronto.
Jessica Roher, Coordinator at SCAN during the process, explained that “the logo developed by Daniel Francavilla reflects the positive impact we can have when we make a concerted effort to contribute to improving our communities”. Roher explained,
“While we wanted SCAN’s logo to be professional and clean, we also wanted to ensure that it reflects that we work with communities at the grassroots level to make civic engagement fun and accessible. Capitalizing the word ‘Scarborough’ while writing ‘civic action network’ in lower case, allowed us to balance the formal and informal engagement that we do.”
In addition, the organization required flexibility because the Scarborough Civic Action Network is known by most in the community as SCAN but has previously been referred to as ‘ScarboroughCAN’.
A logo was developed along with three alternative variations to be used in certain situations. The main logo, displayed above as the finalized design, will be applied to SCAN’s documents and marketing materials, beginning with the website (currently being developed). Along with the logo, a typographic style and colour scheme were provided to the organization for implementation.
“We wanted to make sure that our logo could be adjusted so that variations could be used for different events. Daniel developed a logo that allows for this flexibility but is consistent,” Roher explained, “We are really excited about our new logo because we know it will help us extend our reach further and be more visible in the community”.
Colin Hughes, the Chair of SCAN’s Steering Committee, stated:
“We are very pleased and excited about the new logo designed by Daniel Francavilla for the Scarborough Civic Action Network and extend to him our gratitude and congratulations! The new logo gives SCAN an unique and fitting visual presence and is especially needed to make fuller use of social media to outreach and connect with the community on civic issues and civic involvement.”
It was a very positive experience working with the SCAN team and developing a logo for an organization that is making real change within Toronto.As described in another article about the progress, this new logo for the Scarborough Civic Action Network was delivered as part of “Designing for Good“. For background information on the logo design process, click here.