Celebrating the legacy of Nelson Mandela in Canada

Canada has a special place for Nelson Mandela. He is one of only a handful Honorary Citizens and Honorary Companions of the Order of Canada. Mandela Legacy Canada is a non-profit organization based in Toronto, formed following Nelson Mandela’s passing at the end of 2013.

The organization aims to promote the legacy of Nelson Mandela in Canada by initiating and supporting activities in Canada which preserve the memory of Mandela’s life and achievements in bringing freedom and democracy to South Africa and working with groups and institutions in Canada to promote Mandela’s vision of an inclusive society committed to social justice and human rights for all.

Now Creative Group has been working with the team to develop a visual identity for the organization as a whole, as well as branding a major initiative.

In addition to the visual identity design of Nelson Mandela Canada and the Spirit of Mandela Freedom Walk, the Now Creative Group team also developed the organization’s website, as well as social media content and management to ensure a strong launch and successful event.


Their major event this year is the Spirit of Mandela Freedom Walk along on University Avenue, a portion of which has been re-named Nelson Mandela Boulevard.

The walk on June 20, 2015 will mark the 25th Anniversary of Nelson Mandela’s first visit to Canada, and 25 years of inspiration to Canadians.

The Freedom Walk is inspired by Mandela’s statement to the court at his trial in 1964, which ended with the words,

“I cherish the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and achieve. But if needs be, it is an ideal for which I am prepared to die.”

The Freedom Walk will demonstrate  collective commitment to an inclusive society, free from discrimination in which all persons enjoy full rights to dignity, fair treatment, and equal opportunities. The goal is to encourage individuals and groups in schools, communities and workplaces to continue to work hard to eliminate discrimination wherever it exists in order to build an inclusive society for the benefit of all.

MandelaWalkTO 2015

Anyone who believes in Mandela’s vision of a harmonious society and who is committed to inclusiveness, fair and equitable treatment and equal opportunities for all is invited to the walk — joining the many individuals and groups including families, schools, community organizations, faith communities, service agencies, business and labour groups already participating.

Details on the Spirit of Mandela Freedom Walk

Participants will assemble at Armoury Street, on the north side of Toronto City Hall between Chestnut Street and University Avenue at Noon. There will be African drumming and Salsa music. The Freedom Walk proceeds north along Nelson Mandela Boulevard (University Avenue) to Queen’s Park, south lawn. Participants are encouraged to bring signs and banners with their own statements related to the purpose of the Freedom Walk. The event ends by 4 pm at Queen’s Park with a Freedom Concert. Register online here.

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