Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who have been collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company […]
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Inclusivity is not a trend — it’s imperative This year is the time for marketers to accelerate their efforts around diversity and inclusion — we can’t take our foot off the gas pedal. Inclusivity requires a proactive approach, rather than a reactive one. Companies and marketing teams must go beyond the structured DE&I training courses […]
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In a rapidly evolving world, what are some things to consider when it comes to marketing and content for your brand? The team at Now recommends looking into these 4 tactics and trends for the coming year. Branding that Speaks to the Times No one appreciates a tone-deaf ad, and now more than ever, it’s […]
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As the unexpected and challenging year of 2020 comes to a close, companies and organizations of all sizes are looking at the year ahead. Leaders know that change will continue to occur when it comes to what is effective in marketing their brands in 2021. Now has outlined a list of 5 trends in marketing […]
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VIVA was founded in 2000 in response to widespread cuts to public school arts programs. As a lifelong vocal music educator, Carol Woodward Ratzlaff believes that every person should have access to a singing experience. With this in mind, for over two decades, VIVA Singers has been committed to putting chorister voice at the forefront […]
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Marketing strategies have had to adapt fast or fail in the latter half of 2020. COVID-19 lockdowns have been lifted and reinstated as health concerns ebb and flow. Whether your business is looking to grow or rebuild during this time, the team at Now Creative Group can help you refine your marketing strategy to reflect an understanding of the current […]
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Content marketing is now much more than just a marketing tactic in 2020 Daniel Francavilla, Now Creative Group’s founder and lead strategist, shares thoughts on the quickly evolving role of content and its role in marketing Why is it time to talk about content marketing, yet again? Because in 2020, content isn’t just marketing. In many cases, content […]
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By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]
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ON MEN brings men’s health and wellness to the forefront with the launch of online telehealth services offering virtual consultations with licensed physicians and online prescription subscription services, giving men the opportunity to address their health concerns in the privacy and comfort of their own homes. Putting the doctor in your pocket Ontario-based men’s health […]
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Compared to the rest of the market, growth leaders are 19% more inclined to take control of the end-to-end customer experience by manufacturing and selling their own product lines, a burgeoning business model known as direct-to-consumer (DTC) e-commerce. DTC brands are revolutionizing the retail industry by disrupting traditional supply chains. To clarify, the “direct to […]
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