Content marketing is now much more than just a marketing tactic in 2020 Daniel Francavilla, Now Creative Group’s founder and lead strategist, shares thoughts on the quickly evolving role of content and its role in marketing Why is it time to talk about content marketing, yet again? Because in 2020, content isn’t just marketing. In many cases, content […]
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By Chris O’Shea, Business Consultant — Originally published by BDC It’s self-defeating to stop marketing If you don’t understand how marketing is helping your business and there isn’t an instantaneous return, well that spend can be easily cut. Right? In the current economic environment and from a practical perspective, cutting the marketing budget can make sense. However, for […]
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ON MEN brings men’s health and wellness to the forefront with the launch of online telehealth services offering virtual consultations with licensed physicians and online prescription subscription services, giving men the opportunity to address their health concerns in the privacy and comfort of their own homes. Putting the doctor in your pocket Ontario-based men’s health […]
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Compared to the rest of the market, growth leaders are 19% more inclined to take control of the end-to-end customer experience by manufacturing and selling their own product lines, a burgeoning business model known as direct-to-consumer (DTC) e-commerce. DTC brands are revolutionizing the retail industry by disrupting traditional supply chains. To clarify, the “direct to […]
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The FYI Future Fund makes post-secondary education possible for youth who need it most, as they prepare for the future. Now Creative Group is proud to be supporting For Youth Initiative as they fundraise to help 25 of these youth in Toronto through their 2020 scholarship campaign. The community the organization is based in is York-South […]
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Nobody enjoys dealing with financial disputes — whether it be chasing a client down for outstanding payments, or issues collecting rent from roommates or tenants, there are not many affordable, user-friendly options out there. Thankfully, Now Creative Group is working with two Toronto entrepreneurs who have developed a way for you to cut down on endless […]
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Podcast listening is on the rise, but discovering new, relevant shows easily continues to be a challenge. One very effective, yet often underutilized way to get your podcast in front of new potential listeners is by promoting to other podcast listeners. Cross-promotion can help podcasts expand the marketing reach of their content. Leveraging other audiences […]
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In the midst of this global pandemic, staying positive has now become more important than ever before. Though the challenges and fear that surrounds this public health crisis has impacted us all, it has also shown us the inspiring acts of kindness from people all around the world. In addition to the everyday Canadians who […]
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Nonprofits and charities are facing a significant challenge as they strive to maintain connections to their audiences during a time of fear, information overload and short attention spans. At the same time, nonprofits are trusted leaders in their communities and especially now, need to connect to their supporters and audiences. Many organizations have taken a […]
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The COVID-19 pandemic has proven to be as much of a financial crisis as it is a health one, significantly affecting Canadian small businesses and threatening the livelihoods of owners, their families, and their employees. Yet despite the challenges, countless owners have rallied and pivoted their businesses to survive against all odds. TELUS recently launched […]
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