Guest Contributor

How should brands speak to consumers in the age of COVID-19?

The sudden onset of COVID-19 has posed a major question for marketers: Should marketing messages stay the same in a time when consumers’ lives have changed so drastically? With the majority of consumers working from home, isolating from friends and family and avoiding travel, many brands are reevaluating whether their traditional communications are still relevant […]

Read More

How to Use Storytelling to Boost Your Company Culture

Bad meetings can kill your company culture. By Alexis Dean, Dovetail Canada Whether you’re running a massive Fortune 500, or a hip new startup, you’ve probably attended meetings that left you thinking “This should have been an email”. Most meetings are disruptive time wasters, but they don’t have to be. Including storytelling in meetings can increase […]

Read More

Why Brands are important to small businesses

By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]

Read More

Why you should care more about design

If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]

Read More