Consider Coworking for Community, Collaboration and Creativity

Coworking is a global movement to create innovative, collaborative and community driven workspaces that move beyond traditional work environments. The Now Creative Group team benefits from being part of co-working spaces, and is highlighting the benefits of coworking as part of Coworking Week and International Coworking Day (August 8). How Does Coworking Work? Like-minded people and businesses of […]

Read More

Why Brands are important to small businesses

By Barbara Findlay Schenck from Small Business Marketing Kit for Dummies Your small business brand is important because it represents a promise to your customers. Your small business brand is the mental image your customers form whenever they encounter your name or logo. Your brand is what customers believe about you based on everything they’ve ever seen or […]

Read More

How Crowdfunding Campaigns benefit from Video

Raising awareness with Crowdfunding video Crowdfunding is the perfect way to raise awareness of a product while successfully building a network of supporters, but with millions of projects being promoted online, how can a person or team stand out from the crowd? The answer is video. Crowdfunding is when entrepreneurs make pitches to the public to try […]

Read More

Give your customers permission to love you

We continually see people struggle to wrap their head around marketing today. I don’t blame them. Most of us are just unaware of the fundamental shift that has happened in the marketing industry. We tend to focus on the complexity of new technology, the fast pace of innovation and the latest social media channels. We […]

Read More

Why you should care more about design

If you’re not prioritizing good design in your product strategy, you’re missing a big business opportunity, according to research sourced by Inc.com. As the late, great Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” And yet, infusing products with exceptional design isn’t always at the top of […]

Read More

Accepting Donations to Fund Your Website

Not all editorial or citizen journalism Web sites are supported by advertising. Some causes prefer to be free of the editorial constraints that paid advertising brings. If you’re depending on reader donations to fund your Web site, working smarter can net you more money. Tools to Receive Website Donations There are myriad tools available to […]

Read More