How to Make the Most of your Marketing Budget

By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars?  How will you boost your revenue and blow your […]

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Turbocharge Your Conference Presence

Getting ready for a conference? Make the most out of it with these tips By Henry Dang Conferences are a great way to reconnect with peers, colleagues, and friends. It is also a great opportunity to build new relationships, promote your business, and generate sales leads. Whether you’re a speaker, attendee or exhibitor, here are […]

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Engagement Metrics: Why Yours Don’t Make Sense

Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]

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Selling Meaning, Not Services

Innovation through creating new products or services and then selling their value, does not guarantee success anymore. We are in an age where being understood by brands no longer surprises customers because it’s expected that every part of the buying journey caters to their individual needs and desires. Brands thrive for Attention and Awareness but need Affinity too. Sales […]

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Why Marketing Needs to Embrace the Digital Machine

It is no secret that the rapid rise of digital and social content online has forced nearly every company at some point, to think of themselves as a technology company. As a recent article in the Harvard Business Review highlights, despite having a new arsenal of digital weapons, marketers are still struggling to adapt and leverage technology to […]

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5 Keys to Online Marketing for Your Business

Having an online presence is not a luxury, it’s a necessity — regardless of what kind of business you own. With the rise of mobile and wearable devices, the Internet is infiltrating every corner of the world. Consumers expect every business to not only have a website but several social media accounts and a mobile presence. […]

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Consider Coworking for Community, Collaboration and Creativity

Coworking is a global movement to create innovative, collaborative and community driven workspaces that move beyond traditional work environments. The Now Creative Group team benefits from being part of co-working spaces, and is highlighting the benefits of coworking as part of Coworking Week and International Coworking Day (August 8). How Does Coworking Work? Like-minded people and businesses of […]

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