How to Build Your Personal Brand Now Creative Group supports professionals and companies find their brand voice within the community. What defines you? Personal branding is the perceived image and impression you give off online. A personal brand is important because it represents what makes you special, and what sets you apart in your industry. […]
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Did you know that a social enterprise is any organization or business that uses market-oriented production and sales of goods and/or services to solve a social problem? There are two important characteristics in social entrepreneurship. The social process and the social purpose within an organization. In the middle between these factors, lives the intention of the […]
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Every business needs a website and every entrepreneur needs a professional email address — that’s a given. Many don’t think much about this step, but at Now Creative Group, we pay attention to the details and continue to learn along the way. So when we find a better solution, and that solution is offered by a […]
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By Mikhaila Leech When you’re running a small business, every dollar counts. This is especially true with your marketing budget. You’ve created a corporate identity, but how will you let it be known? How will you generate the largest amount of leads for the fewest dollars? How will you boost your revenue and blow your […]
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Getting ready for a conference? Make the most out of it with these tips By Henry Dang Conferences are a great way to reconnect with peers, colleagues, and friends. It is also a great opportunity to build new relationships, promote your business, and generate sales leads. Whether you’re a speaker, attendee or exhibitor, here are […]
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Admit it, your engagement metrics don’t make any sense. As a creative agency we are are often approached by clients with a digital campaign in mind where they claim their goal is to increase sales and brand awareness by producing content that will get them social media shares, website impressions and views on YouTube. The […]
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Innovation through creating new products or services and then selling their value, does not guarantee success anymore. We are in an age where being understood by brands no longer surprises customers because it’s expected that every part of the buying journey caters to their individual needs and desires. Brands thrive for Attention and Awareness but need Affinity too. Sales […]
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It is no secret that the rapid rise of digital and social content online has forced nearly every company at some point, to think of themselves as a technology company. As a recent article in the Harvard Business Review highlights, despite having a new arsenal of digital weapons, marketers are still struggling to adapt and leverage technology to […]
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10 Tips to Boost Conversions on Your Website By Wes McDowell These ten trends in website design and user experience design are also visualized as an infographic at the bottom of this post. 1. Full-width images Studies have shown that whenever you take smaller photos and replace them with something big and bold it’s kind of an […]
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Having an online presence is not a luxury, it’s a necessity — regardless of what kind of business you own. With the rise of mobile and wearable devices, the Internet is infiltrating every corner of the world. Consumers expect every business to not only have a website but several social media accounts and a mobile presence. […]
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